Create a design strategy
Have you thought about a design strategy for your Facebook page? Ever considered hiring a professional designer for your page? If so, read this review of a page designer that presents itself as reliable, customized and suitable for large enterprises. I’m talking about the company Involver.
Social Markup Language
Involver provides marketers with everything they need to create rich experiences across the social web. The company developed a social markup language, SML™, that enables front-end developers to build and customize social applications. These customized applications can be deployed across social networks like Facebook and the open web. Involver offers an audience management platform from which to publish and monitor content across multiple platforms including Facebook, Twitter and WordPress.
Customized applications
Although Involver offers custom apps, their own Facebook page is disappointing. They do not have a great landing tab on the page with a request to like them. You simply land on the Signup form without any persuasion to like them first. I also find their wall picture somewhat boring. The support tab stands out on the page. It offers you a search window, you can ask questions, share ideas, report a problem or give praise.
If you want a taste of their apps, try a basic account with 2 free applications. Twitter, Youtube or RSS are some of the most popular ones. It’s very easy to install the apps to your page. Visit Involver to get started.
Popularity
Involver.com attracts a lot of web traffic, based on their Alexa rank: 16,132. According to Alexa Involver.com’s users tend to be childless, highly educated women browsing from work who have incomes over $30,000. Their Facebook fanbase has crossed the border of 17,000 fans. The presence on Twitter is relatively small with 2,254 twitter followers. 48 people subscribed to their youtube channel.
Price range
The apps are grouped in basic, professional, business and enterprise packages. Each group offers it’s own set of services. Price ranges from a free package with 2 apps, going to $ 99 per month for professional up to $ 2,749 per month for enterprise level. All prices mentioned here, are for US & Canada only. It’s obvious that Involver is positioning their products for a premium segment.
Conclusion
If you’r looking for customized applications for your Facebook page, a visit to Involver might just help you out.
The Social Markup Language is one of their unique selling points, combined with the management platform to control your content and monitor the engagement with your brand.
Compared to other Facebook page designers, the price for the packages are relatively high.
I would encourage Involver to use some of their SML to improve their facebook page. Create a very attractive wall picture and outstanding welcome tab. Give your visitors a reason to like you and position yourself as premium brand.
Do you have experience with Involver or any other facebook page designer? Please leave your comment or question behind in the comment box below.
Visit Mirror Yourself in the coming days for more page designer reviews.
Juan is also the senior editor and contributing author of Nieuwe Media Gids. An online magazine to support Dutch entrepreneurs and marketers with new media marketing.
Juan writes for one of the 4 major magazines in the US, fb&business, where he shares his latest insights on Facebook for business.
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