Are you looking for secret insights to boost your small business if the economy slows down? Read this article to discover 11 top marketing tips to build your business success in 2012 and beyond.
#1 The New Relationship Marketing by Mari Smith
Your business success thrives on solid relationships with your prospects. Start with the relationship first if you’re looking for long term success. The New Relationship Marketing teaches you true excellence on how to build authentic relationships with all stakeholders. In her latest book, Mari Smith shares a treasure filled with all the tiny details that matter to be a true professional in relationship marketing.
#2 Launch by Michael Stelzner
2012 is certainly a year for small business owners who dare to follow the new business paradigm. Launch demonstrates the power of helping others without expecting anything in return. If you’re looking for practical tips to launch your business, based on helping others with valuable content, this is the book for you.
#3 Enchantment by Guy Kawasaki
If there’s one important lesson for your small business in 2012, it’s that people will only grant you business if they know you, like you and trust you. On top of that you need to have the best products and service. Enchantment presents the businessification of three important traits: likeability, trustworthiness and great products. Personified by companies like -Virgin, Apple and Zappos- 3 icons of ongoing business success.
#4 Content Rules by Ann Handley and C.C. Chapman
Content that helps to solve other people’s problems or fulfills their needs will always be king. No matter what the condition of the economy will be. More than ever, people start to search the web for solutions. Read Content Rules to learn how your business content will be found. Ann Handley and C.C. Chapman share a ton of great examples on how to create content with video, audio, blog posts, ebooks and webinars.
#5 Positioning by Al Ries and Jack Trout
Positioning is a marketing classic that will support your small business brand in 2012. Discover the advantage of being a first mover and why you don’t own your brand perception. Know how to get insight the head of your prospects.
#6 Start with Why by Simon Sinek
I assume you are passionate about your business. Every business owner should know the answer to this simple question: “Why should anyone do business with you?”. Do you have a clear mission? Why did you start your business in the first place? Read Start with why to get inspired by great examples that show you that success can be yours -even if you don’t have tons of money. Learn why the Wright brothers -despite many adversities- succeeded in realizing the first airplane flight in 1903.
#7 The Brand Called You by Peter Montoya
This is probably the most important lesson for your small business. Build a better business if you promote it with your own name. In The Brand Called You, Peter Montoya shares practical tips to start creating your personal brand tomorrow. Start with naming your business after you. A book, certainly convincing enough for me to name my business Felix Relationship Marketing.
#8 Likeable social media by Dave Kerpen
Facebook certainly is a social platform no small business owner can ignore anymore. Likeable social media is a great guide to build your likeable business on Facebook. Read this book to take full advantage of people talking about your business via likes, comments or shares.
#9 The 4-hour Workweek by Tim Ferriss
Learn how to get more done in less time. If you want your business to grow in 2012, you should learn how to make it not dependable upon you. You need scalability and flexibility. Read the 4-hour workweek to grasp the basics of how to outsource and focus on the things you do best.
#10 Money Talks by Alan Weiss
Online marketing -especially word-of-mouth marketing- may be the new oil for your turbo boosting business engines, offline marketing still is the name to set your game. Read Money Talks to discover how to become a professional speaker in today’s booming market of vocal stage presenters.
#11 Business Model Generation by Alexander Osterwalder
Your business needs to be guided by a clear thought out and well drafted blue print to guide you into the near future and beyond. Business Model Generation offers you 9 building blocks to create a solid foundation for your business: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams.
Take full advantage of these 11 marketing tips shared by some of the most successful entrepreneurs in today’s world. Learn all the fundamental basics to create a solid ground for your small business, ready to take off in 2012 and far beyond.
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Juan is also the senior editor and contributing author of Nieuwe Media Gids. An online magazine to support Dutch entrepreneurs and marketers with new media marketing.
Juan writes for one of the 4 major magazines in the US, fb&business, where he shares his latest insights on Facebook for business.
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