Return on Investment (ROI)
Today I was thinking about a new idea, guided by the question: “how to measure sustainable return on investment”? As you may know the return on investment is defined as: “ratio of money gained or lost on an investment relative to the amount of money invested”.
I thought, there must be somebody who worked on a definition of SROI (sustainable return on investment). To check it out, I used the keywords “sustainability” and “ROI” in a google search and landed on a post by Mr. Sam Murata, president of Sanyo North America Corporation. The title of his post “How to measure the ROI of your Sustainability, CSR efforts.” He gave some good examples of how to use sustainability and ROI in your day to day business. As I wrote a comment at the end of the post, new thought came up about this SROI. To take you with me, I like to share the comment with you.
“Thank you Mr. Sam Murata for sharing these examples of how to implement sustainability in todays business. It would also be great if we could add another value to ROI. Let’s call this the SROI or Sustainable Return on Investment. I am working on that idea right now. What if we would be able to include the sustainable value in the ROI? For instance, suppose I decide to cut a forest. If I did it the SROI would be zero for the forest. It is gone. But, if I cut half the forest and replant a whole new forest, my SROI could be 50 procent. As I said, just preliminary ideas. Always open to other thoughts about this. Have a great and inspiring day.”
Sustainable Return on Investment (SROI)
Thinking about this SROI more, I get the idea that we really need a new measure for sustainability that also takes in consideration the value that is added to sustain the environment (SROI), besides the increase in economical value (which is already included in ROI).
What do you think?
Juan is also the senior editor and contributing author of Nieuwe Media Gids. An online magazine to support Dutch entrepreneurs and marketers with new media marketing.
Juan writes for one of the 4 major magazines in the US, fb&business, where he shares his latest insights on Facebook for business.
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