A tweet -by Guy Kawasaki- attracted my eyes today. For those who don’t know Guy. He’s the master brain behind Apple’s game changing products and author of the vibrant book Enchantment. Read the delightful book review by Douglas Idugboe “Enchantment: The Art of Changing Hearts, Minds, and Actions”.
Write Powerful Content
The tweet shared by Guy, included a link that led me to this insightful article “50 Trigger Words and Phrases for Powerful Multimedia Content” by Brian Clark – the Executive Editor of Copyblogger.
Thrilled by the content of this post, I shared my comment with Brian:
“Hello Brian, my eyes spotted a tweet by Guy Kawasaki. The link led me to your valuable content and energized me to take action. I took a pen and with high greed wrote all 50 words in my notebook. Thanks for sharing this bright and empowerful content.”
“It reminded me of the book “Start with Why” by Simon Sinek. He talks about the Golden Circle (p. 56). Quote: “the middle two sections” (of our brain) “comprise the limbic brain. The limbic brain is responsible for all of our feelings, such as trust and loyalty. It is also responsible for all human behavior and all our decision making, but it has no capacity for language” .
“Your 50 words, Brian, are a real treasure to enlighten this limbic brain and get people thrilled and responsive. Before I forget, check out Simons website, while this is fresh on your mind.” (end of comment)
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What are your secrets for writing breathtaking content? Share them with us through the comments.
Juan is also the senior editor and contributing author of Nieuwe Media Gids. An online magazine to support Dutch entrepreneurs and marketers with new media marketing.
Juan writes for one of the 4 major magazines in the US, fb&business, where he shares his latest insights on Facebook for business.
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