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Do you have an online business or are you thinking about spending some money on advertising? Here are 2 super important questions I like to answer in the coming weeks:

1. How do you decide where to spend your ad money?
2. Is it possible to advertise on the web without money?

3 things are important when it comes to advertising:

1. find the spot with the perfect audience for the product/service you offer
2. make sure your ad or article enchants your target audience
3. boost web traffic and lead them to your perfect product / service

The web attracts many advertisers, and everybody wants the best spots. Every site owner wants to end as high as possible on the first page of search engines (preferably # 1). As the supply of best spots can not meet the demand, the best spots are auctioned.

The highest bidder gets the best spot. The more you’re willing to pay for your click, the better your position.

The great news is that not all advertising has to cost money. Ok, I admit, when I say that it takes time, this is also money. But if you have a lot of time and little money, you can still advertise on the web. How that works I’ll explain in the coming weeks. We ‘ll examine four types of compelling online marketing tools:

1. Target marketing: use specific information of your audience to target your ads
2. Search marketing: use keywords to get the highest rank for your links
3. Social media marketing: use social media to drive traffic to your website
4. Article marketing: write enchanting posts on a blog to attract web traffic

So, if you’re interested in the art of marketing, I invite you to visit this blog every week. Publications will appear on Tuesday and Thursday. In the meantime if you have questions about online advertising or want to see a topic related to advertising on this site, just leave me your comment. Thank you in advance and visit me again in the coming weeks.

How do you know if your fans notice your posts? What does the impression number on your Facebook page tell you? I recently received this question from one of my Brazilian online friends: “What does it mean if my posts receive 100 impressions? How does Facebook calculate this and  on what criteria?”

Facebook defines impressions as: The raw number of times a story has been seen on your Wall and in the News Feed of your fans.

I decided to ask some of my Facebook friends for advice on Facebook Impressions. I received a couple of comments, I like to share with you. These responses have not been edited.

#1 Facebook has not clarified impressions

Social Media Examiner: “Juan, yes this has been under some debate on how this is calculated. It isn’t clear if Facebook is actually counting whether someone scrolls past the post or it counts who just logs in. Facebook hasn’t clarified that. Sorry I don’t have a better answer!” – Andrea

#2 Facebook offers no clear guideline

Desmond Sim: “Is a tough question. Facebook does not draw any clear guideline although you can view it under their help section. It depends whether it matter most to you rather than from Facebook point of view.”

#3 Measuring Facebook impressions is subjective

Social Media Thrive: “Juan, Measuring Impression as case business particularly as local business would be very subjective. At this moment, a lot of social media experts are still working out some techniques/benchmark on measuring it. Instead of focusing on Impression, let me give you some of my thought, when measure, always set a goal of what client love to see, hear and feel to be happened. That will give your clients a better idea about your business. There are plenty of tools out there in delivering it, you might want to consider:
1. How Influencing you and your business to your local community, are you the “leader” in your industry,
2.Quality Traffic that comes to your social media sites as well as your corporate sites.

3. Sentiment, anybody especially your clients talking about you and your businesses, the more they spread about you or your business, the better impression you would get.

4. How engage you are with your fans? Surveys and questions to seek feedback. People just love to give feedback (if that is your real-fans). Hope it helps you.”~ Desmond

#4 Read the answer inside Facebook

Facebook Help Center: “Is the impression number the number of users who have seen the post?
No. This is the raw number of impressions that have been shown to users. These impressions can come from a user’s news feed, a visit to the Page, or through an Open Graph social plugin.”

#5 My vision on Facebook Impressions

Now, each post inside Facebook goes with a call to action. This can be an invitation to “like” it or “comment” on it. Although impressions give you an indication of the potential range of your post, the real important numbers are “likes” and “comments”. These show the real engagement that is triggered by your posts. It does not mean you should ignore impressions. It simply tells you to know which numbers really count if you are looking for effectiveness of your message. That’s where Facebook insights works as a great source to clarify the enchantment of your content to your Facebook fans.

Read How to Empower your Blog Content, if you like to know the secrets of writing power messages.

What’s your experience with Facebook Impressions, likes or comments. Do you track them via Facebook insights? Share your comment in the box below.