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Ever wondered what the best keyword phrases are to lead your target customers to your website?

A few weeks ago, I received a tip from a Google Adwords fanatic. I took his words seriously and mastered this supersonic laser-targeting keyword tool with the noble name Market Samurai. As you may know, Samurai is the term for the military nobility of pre-industrial Japan. These Samurai followed a set of rules that came to be known as Bushido (“Way of the Warrior”).

The art of keyword research requires following 5 golden rules. Obey these rules and generate laser-targeting keyword phrases that enchant your audience.

#1 Define your niche market

Before you start with keyword research, make sure you define your niche market well.

Your market is the community of people who share a common interest in your product or services. Your market niche is a subset of this specific market. An example could be home business owners in Calgary.

Step in the shoes of the people who are part of your niche market. Reflect their needs and desires. Which words or key phrases do these people enter into search engines to explore your niche? The next rule will help you get started.

#2 Focus on Keyword Relevance

Generate keywords which are highly related to your niche market. Imagine you create a website for social media coaching. Enter the phrase “social media coaching” in Google Keyword tool. This will give you a lot of results, like social media help, social media specialist, social media service or social media solutions. Some are good and some are bad. Select the most relevant ones for your niche market.

#3  Find Keywords with Sufficient Traffic

Traffic means the number of people that click on your link (url). Do not confuse this with the number of people that search for a specific key phrase.

Google offers 10 spaces on each page result. Every website owner wants to appear on the first page for specific keywords. Ideally be number 1. Results show that the number 1 ranked website receives 42% of the clicks. The number 2 (12%), the number 3 (8%), the number 4 (6%) and the number 5 (5%).

Choose keywords with many searches and claim the number 1 position on google to get 4 clicks out of every 10 searchers. Google keyword tool tells you exactly the number of monthly searches for each keyword phrase.

#4 Define Commercial Value of your Traffic

Use high commerciality keywords. Each keyword has a commercial value based on advertisers demand. Define how much money a certain keyword phrase will add to your bank account. Google adwords tells you the average CPC (cost per click). How much are buyers willing to pay for one click on your keyword. The higher the cost, the more commercial value.

#5 Track your Competition

Knowing your competition is the most important rule, but it is often forgotten!

There are 2 main aspects of competition: the amount and the strength. You can build whole lists of keywords that are really easy to rank for. Choosing keyword phrases with too much competition leaves you empty handed.

To discover your competitors, type the keyword phrase in the search engine. The top 10 shows you who your opponents are for the best places on the first page of Google. Consult Alexa if you want to delve into the strength of your opponents.

Conclusion:

Laser targeting keyword research is an art, also known as Search Engine Optimization (SEO). With these 5 golden rules you will quickly and easily get in touch with your niche market. If you don’t know how to do it, I advice you to hire an SEO expert. Someone who has the skills and uses the best professional tools. Like a Market Samurai.

However, making sure that all your traffic comes from only SEO is not a wise strategy. It’s about diversity and getting as many possible sources of traffic to your website as possible. Adding the right social media strategy and knowing how to engage with your audience gives you a killer strategy to outwit your opponents.

If you want to learn more about how to start a social media strategy or the art of keyword research visit my Coaching Club.

Please leave your questions or comments in the box below. Let’s start mastering keyword research!

Ever heard of a Marketing Samurai? Here’s your chance to know exactly what I mean and discover the complete FAST MONEY formula. A 9-letter magic code to boost your business.

A few days ago, I wrote “Discover The Guru’s FAST MONEY Secret to Making 7 Figures”. In this article, you could decode the first 4 letters of the magic FAST MONEY formula. In this post, I continue with part 2. So, you’ll master the complete 9-letter formula after reading this:

#5 Hire a Marketing Samurai (M)

Without the perfect marketing no one will show up at the door.

You need a Marketing Samurai. In pre-industrial Japan, Samurai were noble warriors who strove for perfection. They were the best. A marketing Samurai follows golden rules to choose the right keywords, they create enchanting content and engage via social media to generate you multiple sources of traffic.

A Marketing Samurai controls the skills to lead qualified prospects to your website. Look for someone who knows the 4 golden rules to create laser-targeting keywords. Hire a professional who knows how to define your niche market.

#6 Invite Other people’s effort (O)

Do you know the secret formula for McDonald’s success? It’s offering franchise opportunities. McDonald’s began in 1940. The first restaurant was opened by two brothers: Richard and Maurice McDonald in San Bernardino, California. The brothers introduced the “Speedee Service System” in 1948. They established the principles of the modern fast-food restaurant.

Today’s franchise formula has a new name. It’s called affiliates. Millions of business owners earn a decent income as an affiliate. A lot of businesses reward their affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Some great examples can be found in billion dollar industries like health care, travel and beauty.

In fact, Amazon is one of the most popular affiliate providers. This Kindle offer is a great example.

#7 No scattered Focus (N)

Building an online leadership in your niche market demands for laser targeted focusing. The only thing you loose each day is your valuable time. If you have a home business, make sure you keep the focus on the core of your business. Focus on production, each day! Read inspiring books, talk with other business people, make sure your production supports your core business.

#8 It should be Easy (E)

Running your business should be easy. Find something you are passionate about. Build your business on that. Review your total business. How easy is it to buy something from you, to ask for support, or to return a product. Make it as easy as possible for yourself and your customers.

#9 Yield profits (Y)

Each company has to grow profits. Ask a decent price for a great product. But never rip off your clients. If the product is good, and enough people are buying it, you’ll be able to grow your business as fast as radish on good manure.

I promised to share the name of the 7-figure earning brand leadership guru who taught me his secret Fast Money formula. Visit My Global Training to meet him now.

If you have any questions or comments, please leave them in the box below.

I once listened to a 7-figure earning leadership branding guru. He taught me his secret Fast Money formula. In this post I’ll share part one of this Fast Money secret. On Thursday you’ll discover part two and how to meet this mentoring guru.

Let’s decode the first 4 letters of “FAST MONEY” now:

# 1. Use the magic Formula (F)

Like any great tasting dish can enchant your guests, so should a magic formula work for your business. The magic formula is a perfect combination of perfect traffic meets perfect product. A company like McDonald is a good example of this. They build restaurants in places with high traffic and offer these moving customers fast food. Fast food, is perhaps not the most healthy food, but it sure is the perfect product for people on the move!

#2  Start with Automation (A)

Web traffic needs guidance. Apply traffic generators to boost traffic to your website. Todays web technology offers you YouTube videos, landing pages, blog posts, newsletters, podcasts, banner ads, Google Adwords, Facebook ads, Yahoo! smart ads or Facebook pages. These proven traffic generators allow you to automate web traffic to your site. This means you generate traffic 24/7, even when you sleep your business is alive and kicking.

#3 Make it Scalable (S)

From 1 order to 100 orders. Make sure your business can easily handle this volume increase. Here’s the secret. Your business should not depend on you. The only way to do this is either by automation and by building a team of great people who sell your products.

#4 Follow Trends (T)

Trends are highly related to culture and society. Any idea what baby boomers who are retiring like to do with their free time? They like to discover new places. Today, travel is one of the biggest industries. We are talking about a multi billion dollar industry. And a lot of people book their vacations online! Now, imagine how many people could start a home business by offering awesome vacations. It’s following these trends that open the gate to new opportunities.

Now, this ends part one of the Fast Money Formula. Come back Thursday to discover part two. I will also share the name of the 7-figure earner and a link to the source who fed me with all this knowledge.

If you like to leave a comment, please use the box below. Thanks in advance.